What Is Text Message Marketing?

Posted by on Apr 6, 2012 in Text Message Marketing

What Is Text Message Marketing?

If you’re a small business owner and haven’t yet heard of text message marketing, then you’re missing out on a huge advertising opportunity! Text message marketing, also known as Mobile Marketing, SMS Marketing or short message marketing, is the latest form of Web and mobile advertising and it’s quickly becoming the most popular.

There are many advantages to text message marketing and the idea behind it and finding out how to get started, is all incredibly easy. Text message marketing works very simply. It is as easy as creating an ad and then broadcasting it to just about anyone who has a cell phone with text messaging capabilities, which is just about every cell phone today.

Distribution methods for text message marketing is not difficult.  How you get that ad out to those cell phones is entirely up to you; you can hire a company that already has access to one or several subscriber lists, or you can create a subscriber list yourself, and distribute your own text message ads whenever you want. When your ad goes out, it is sent to each phone and every person on your subscriber list.  And boom!  They all have just received your ad campaign when you want to reach them.

Once you have sent out your first text messaging ad and are ready to send another, just do it all over again. It’s so easy that you might find this new form of advertising quickly becomes your company’s main form of advertising.  Make sure you put variety in your ads and send them out on different days of the week.  If you don’t, you might create an accidental trend of only advertising on certain days.  If you keep the customers engaged on different days of the week, you will notice that they never know what you might come up with next.  This will result in customers coming to your place of business evenly across the week rather than just on certain days.


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